Banner ads are a ubiquitous form of online advertising that appear on webpages. They come in a number of sizes, from small, rectangular shapes to larger, standout formats. Banner ads can be dynamic, and they often showcase images along with messaging. Their primary goal is to capture user interest and drive visitors to a specific URL. Strategic

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By setting up conversion tracking, you gain invaluable information into which campaigns are truly driving results. This knowledge empowers you to optimize your approach, channeling resources towards the